| Hyster Billboard Campaign | Back... |
Hyster Asia Pacific launched a Billboard campaign in 2007 with a presence in all major metropolitan areas around Australia.
Hyster Company is one of the world’s largest manufacturers of lift trucks and is a leader in the global materials handling industry. With this is mind, Hyster Company sought a larger than life campaign for 2007 that would reinforce the brands capabilities and at the same time convey their tough and dependable brand personality.
The campaign comprises three different billboards that generate strong visuals including straightening the Leaning Tower of Pisa, making the world flat by lifting the ocean and of course, giving ‘the world a lift’, literally!
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